Austrian Fashion Showcase goes Paris
2012|06|30 - 07|03
Paris is far from just a city of lights, it’s also a city overflowing with fashion. Some of the most important fashion trade shows take place here, among which is Première Classe
, an event bringing international accessory designers under one roof, including over 600 labels each season. The designer selection is handpicked, and it shows, so finding high quality pieces is a given. Raising the creativity and innovation bar are also a selection of Austrian labels such as ANDY WOLF EYEWEAR, ANNA AICHINGER, ART POINT, GON, HARTMANN NORDENHOLZ, LILA PIX, MESHIT, MIJA T. ROSA, NATURES OF CONFLICT and ROSE BECK.
Austrian Fashion Showcase
1, Place de la Porte de Versailles
Hall 3 - Stand J01
Paris Men's Spring Summer 2013
2012|06|27 - 07|01
Paris Men’s Fashion Week is back with a bang, so get set for a serious study in tailoring. Hosting the cream of the crop of men’s design, this Parisian Week is unmissable, and this year, also thanks to some Austrian exports. Petar Petrov is showing at the Tranoï
tradeshow while superated takes to the independent fashion, photography and art space that is Creative Door
Mode à Paris
Britain Creates 2012
2012|06|27 - 07|29
All eyes are on England this summer, but it needn’t be just for the Olympic Games. There is plenty of art and culture bubbling through the surface, and Britain Creates 2012
: Fashion & Art Collusion
is one of those projects that are on the radar of many. This art and fashion project includes an extensive cultural programme culminating in a fundraiser Gala, but the artist-fashion designer collaborations
are what everyone is talking about. Visual artists have teamed-up with fashion designers such as Peter Pilotto, Jonathan Saunders, Mary Katranzou or Matthew Williamson, creating unique pieces showcasing the British talent. The special creations will be unveiled at the night of the Gala, and will then go on to be displayed at the V&A Museum for all to see.
Gala: 27th June
Exhibition: 6th- 29th July
We Bandits Pop-up Store
is always on the lookout for the next big thing and so it travels around pop-up store style, looking for it. The store offers anything but ordinary and conformist fashion, relying instead on the power of unique and experimental pieces by young designers. There is everything from clothes, accessories, shoes, bags and vintage and the price range is as wide as it gets, so everyone is bound to find something affordable yet stylish and fashion-forward. It’s the ultimate shopping experience with music, food, drinks and an unrepeatable atmosphere!
1150, Fünfhausgasse 5
Guerilla Late Night Shopping
The fashionable lower part of the Gumpendorfer Straße celebrates the longest night of the year with a Guerilla Late Night Shopping extravaganza! Participating shops, bars, and hairdressers will be open until nightfall so fashion victims, design lovers, and party people can shop until the sun drops behind the horizon. There will be fine food and delicious drinks as well as lots of perks and concessions from 6 pm till dusk. Or till dawn. You’ll find a list of participants here
The concept store NACHBARIN
will present cinema photographique contemporary by michael dürr
, a collaboration with AUSTRIANFASHION.NET which was first presented at Kunsthalle project space
. If you have missed it, this is your second chance.
NACHBARIN, Europäisches Modedesign
1060, Gumpendorferstraße 17
Fashion in Scene
Base-level gallery’s 3-week long exhibit Collection No.1 by Agnes Aistleitner / GLOBALCITIZEN
is drawing to an end, and a goodbye celebration
is in order. It’s going to be a grand affair so get ready for Michael Dürr’s CINEMA PHOTOGRAPHIQUE, graffiti art by Agnes Aistleitner & Adham Bakry and the release of the first fashion shoot in Tahrir square, all followed by an after-show party DJ-ed by fashion bloggers. We couldn’t have thought of a better way to say goodbye ourselves!
1010, Heinrichsgasse 4
Does Fashion need a location?
The MQ Summer of Fashion is in full swing and there is yet another un-missable event in its programme. The first edition of Der Standard /RONDO’s
two- part discussion series is entitled
Does Fashion need a location?, discussing the future of fashion sites in an age of the internet take-over. The panel, moderated by Der Standard editor Stephan Hilpold consists of the fashion designer Michael Michalsky/Designer, Anne Petersen/Fashion Director Brigitte, Stefan Siegel/CEO Not just a Label and Alain Moreaux/Country Sales Manager vente-pivee.com is set to consider the relevance of fashion spaces when most of the fashion world seems to have moved to the cyberspace. Considering the effects the bloggers, live-streams or online-shopping have on the face of the fashion industry, this discussion is a study in tradition versus modernity.
MuseumsQuartier / Arena 21
Hetzendorf Show 2012
2012|06|20 - 21
Celebrating fashion as a manifesto of diversity, partnership and tolerance, the Hetzendorf Vienna Fashion Institute
has put together yet another lively fashion show. Showcasing the works of more than 200 students under this year’s motto Together
, the show is sure to present some promising bright new talents of the Austrian fashion scene. Look out for the accompanying book, tracing the daily work of the students and teachers, providing inspiration, amusement and a lot of respect for the work of fashion designers.
1120, Hetzendorferstrasse 79
Megacool 4.0 Youth and Art
2012|06|15 - 10|07
Youth culture has always been a fascinating and intriguing subject. Its complexity and variety have often posed as inspirations for artists all over the world, just like now, when a new exhibition
focusing on the lifestyle of different youth cultures is on, presenting photos, installations, videos, street art, sculptures and more. Despite the international nature of the exhibit, the focus is on young artists from Vienna, all showing the various types of adolescents and their lives. The exhibit and the artists put a mirror to the diverse individualities, and we can only recommend a visit!
1010, Karlsplatz 5
The End of Designer as Dictator
A lecture on the development of fashion is to be given at the Vienna University of Economics and Business (WU) by the marketing expert from the University of Southern California- Joseph Nunes
. He will be reporting on ‘The End of Designer as Dictator: How Fashion Critics Affect Aesthetic Innovation’
, examining the power of the fashion critics in the contemporary fashion industry, as well as their effect on the designs themselves. Attempting to understand who decides what the new it item or trend is, Nunes will also be visiting the notion of fashion as creativity and an artistic practice, making it difficult to be labelled or constricted to the specific view of a chosen group of people.
13:00 - 15:00
1090, Augasse 2-6
Vienna Fashion Night
Vienna Fashion Night
is set for a grand comeback! The second edition of the stylish event has over 100 shops and department stores taking part in creating the best shopping atmosphere full of tempting discounts, limited edition pieces, fine champagne, good music, and more. There are enough treats to go around all evening, only interrupted by a stunning fashion show (10pm) where you can see the freshest collections from designers such as VERSUS Versace or Lena Hoschek, followed by the Vivie Awards, given out in three categories. Vienna Fashion Night is as charitable as it is stylish though, this time raising awareness about heart disease affecting women. Lena Hoschek has created a special heart bracelet for the night, and you can of course get the Vienna Fashion Night bag to help raise money. That’s what we call shopping with a cause!
Vienna Inner City
2012|06|14 - 09|23
The exhibit Reflecting Fashion
at the museum moderner kunst stiftung ludwig wien (mumok) is set to look at the history of fashion and its relationship to art, focusing on the concept of modernity and the contemporary. It presents beautifully the interplay between art and fashion, but if that is not enough, a lecture called Is Fashion Art?
by the Director and Chief Curator of The Museum at the Fashion Institute of Technology (MFIT) Valerie Steele
is sure to make you pay a visit. Inspired by the Schiaparelli / Dali gown on display at the mumok, Steele will be discussing the extent to which clothes really can be seen as art pieces. A must-see in our opinion!
Lecture: 15th June, 19:00 @ mumok kino, Tickets € 2 - 6
1070, Museumsplatz 1
MQ Summer of Fashion Opening
Opening the grand MQ Summer of Fashion
is a three day extravaganza of exhibition openings, shows, parties and performances. Get ready for a TECHNOSENSUAL
exhibition of avant-garde textiles transformed into clothes followed by a panel discussion on the future of fashion technology, see the final collection presentations of the Herbstrasse
students, let loose at a fashion afterparty and much more. The line-up is extensive, so make sure you don’t miss out on any of the action paving the way for the MQ Summer of Fashion!
Full programme hier
1070, Museumsplatz 1/5
Sample Sale 0812
2012|06|08 - 23
The on-going Viennese festival Wir Sind Wien
is about celebrating and promoting a city full of creativity, art and diversity. This is why one of the festival’s events is a sample sale
offering exclusive items by young designers. Newcomers such as BRADARIC:OHMAE, BRCLG - Lisa, Edi&Johanna Diwold, DIRNINGER, ENTRANCE STAFF, ELJOT, KATRIN MAYER, GABRIEL SCHLESINGER, MÈLA, MESHIT, MADELEINE NOSTITZ, ROMANA ZÖCHLING and WILFRIED MAYER will be presenting their clothes and accessories in this special one-off pop-up store. To make sure you are always one step ahead of the fashion trends, invest in some pieces by up-and-coming talents. You won’t regret it!
1080, Piaristengasse 60
The 3rd issue of the biannual Berlin based OE Magazine
is finally out. Providing an independent and diverse view on German fashion, with a special focus on the Berlin fashion scene, the mag has this time around enlisted 9 photographers, 8 stylists and other professionals in order to create 10 remarkable editorials, presenting over 80 labels. The new issue, under the working title I Am What I Am, is made to measure for a good style read with images out of this world. OE definitely is a visually exhilarating magazine and turning it into a collectible item is almost a must.
DAA T-Shirt Exhibition
The International project Designers Against Aids (DAA)
by the Belgian non-profit organisation Beauty Without Irony has been raising awareness about AIDS for some years now, hoping to reach young people and inform about the disease. Receiving a lot of support from international media, who are eager to promote a project of this importance and calibre, DAA has also enlisted over 150 artists to participate on the project by customising T-Shirts. An exhibition
presenting a selection of the best designs including T-Shirts by Diane Pernet & Pierre Marie Agin, Tim Van Steenbergen, Nathalie Hunter and Vienna based Designer Claudia Rosa Lukas and many many more has been put on to remember the great collaborations, as well as to remind of the importance of the issue. An exhibition with a message indeed!
Open: June 7-9th & 14-16th
13:00 - 18:00
City Hall of Antwerp
Grote Markt 1
The students of the University of Art and Design Linz
in cooperation with the Fashion Institute of Vienna
are putting on a fashion show for the third time. More than 120 stylish pieces of the students will be presented, alongside the works of the Japanese students from Bunka College. Expect nothing traditional though, as the show is set to take on a more curated and conceptual path. The audience can prepare to get caught in a turbulent performance show, presenting the student fashion designs in a truly entertaining light!
1030, Erdbergstrasse 109
PANik6: Performance as Vision
Visualisation, mediation and theatrical dramatization of the everyday are what performance art is made of. The visionary power of images and signs arising from it is hardly a topic to be overlooked, and so the sixth in line PANik evening is taking place. The artistically curated exhibition soiree by PAN (Performance Art Network Vienna)
is set to examine the performative wonders by presenting international artists and their own visions of the world. Expect conceptual artists such as Robert Jelinek, who shows his own take on synchronised swimming made into an utterly contemporary artistic performance. A special performance lecture on the subversive fashion project Voodoo Chanel
is also on the programme, held by Melissa Logan from Chicks On Speed.
Shuttle-Service U2 Aspernstraße 18:15, 18:45
1220, Am Rollfeld (aspern + Die Seestadt Wiens)
Guided Vienna Nr.2
The second edition of the super useful and stylish Guided Vienna
shopping guide has arrived! Mapping out the best of the fashion and design spots of the city, the guide will provide you with 62 invaluable tips where you are bound to find exactly what you are looking for, be it the perfect dress or a special coffee table. Bringing the guide to life is a presentation party, DJ-ed by Tingel Tangel, so we know that Guided Vienna 2 is just as stylish as its predecessor.
1070, Lerchenfelderstrasse 1-3
The Backyard Sale
is already an eponymous happening, despite being just 4 years old. Its 2012 edition presents, as every year, a large array of Austrian and international labels, as well as private second hand sellers. Backyard Sale is far from an ordinary shopping experience, merging a conceptual fashion event with great music provided by an almost infinite DJ line-up, and a party scene not to be missed. Come shop and party away day or night!
Free entry : 13:00 - 19:00
Shop & Party: 22:00 - 01:00 / €8,€10
Party: 22:00 - 06:00
Pratersauna - Social Life & Art Space
1020, Waldsteingartenstraße 135
The use of social networking is becoming almost a necessity for fashion houses in the 21st century. It is exciting however, to see heritage brands such as Armani hold the reigns of the internet take-over. Taking to the Twitter platform, Armani will host the first ever series of live discussions in the form of Q&As, delving into some of the most important issues shaping and affecting the fashion industry today. Distinguished fashion professionals have been enlisted for each of the Tweet Talks, shedding informed light on the relevant topics. The inaugural talk, entitled China: The New Fashion Superpower
has an impressive panel consisting of Angelica Cheung (Editor-in-Chief, Vogue China), Hung Huang (Publisher, Blogger), Godfrey Deeny (Fashion Critic), Federico Marchetti (Founder & CEO, YOOX Group), Susanna Lau (Fashion Writer and Blogger, stylebubble.co.uk) and Tommy Ton (Photographer, jakandjil.com). Twitter just got the fashion treatment!