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The State of Fashion 2019 © McKinsey&Company, The Business of Fashion

The State of Fashion 2019: A year of awakening

The latest report on the fashion industry analysing 2018 and forecasting the year after.

The State of Fashion, written in partnership with the Business of Fashion (BoF), is the largest and most authoritative overview of the industry, surveying more than 275 global fashion executives, and interviewing thought leaders and pioneers. The report explores the industry’s fragmented and complex ecosystem, and lays the foundation for rigorous indepth research, focusing on the themes, issues, and opportunities affecting the sector and its performance. Also highlighting the trends that will define the fashion agenda in 2019, the State of Fashion is an indispensable tool in successful forecasting and productive retrospective.

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