56.jpg

Another Austria 2013

Another Austria 2013

When the International Fashion Showcase takes place for the second time, in conjunction with London Fashion Week, there will be an exciting new addition to the programme. For the first time, Austria will be among the thirty participating nations by presenting ANOTHER AUSTRIA. The exhibition, held under the joint aegis of the British Council and the British Fashion Council, will  take place at the premises of the Austrian Cultural Forum London from 1 February to 28 February.

On the initiative of AUSTRIANFASHION.NET, the Austrian Cultural Forum London (ACF) endorsed the organization of Austria’s official contribution to the International Fashion Showcase 2013. This led to a six month long collaboration, which culminates in the realization of the exhibition ANOTHER AUSTRIA.

ANOTHER AUSTRIA is curated by Claudia Rosa Lukas. A fashion designer and founding editor of AUSTRIANFASHION.NET, Lukas is a leading expert on the Austrian fashion scene. The exhibition will be accompanied by a programme of events held at the Austrian Cultural Forum.

60.jpg

Photographer Christopher Gunson

37.jpg


Cutting-edge design from unconventional perspectives

ANOTHER AUSTRIA engages broadly with the theme of fashion, which is approached from different thematic angles and includes:

An insight into the Austrian fashion scene. This strand introduces a number of Vienna and London based designers and their different approaches to design. It showcases a range of selected artistic positions in photography, drawing and animation. A snapshot of contemporary trends is offered by works that have been specifically created for the exhibition.

An innovative design-object study. This presents a special assortment of prototypes and small editions from various collections from the years 2000-2012.

The Emerging Talent Award 2013. The third strand of the exhibition is dedicated to six  emerging fashion labels, which were selected for the Award. During 15-­‐18 February, the highlights of their collections will be presented to a jury from the British Fashion Council, British Council, as well as to an international audience.

A programme of accompanying events. The subject of fashion and design will be the central theme of the accompanying events at the ACF. Lectures, discussions and performances will delve into the historical, contemporary, sociological and artistic aspects of fashion.

Another Austria 2013, exhibition setting

Exhibition view

Another Austria 2013, exhibition setting


Participating artists and photographers

Felix Friedmann / Hanna Putz / Hannes Gröblacher / Ignaz Cassar / Kris Hofmann / Michael Dürr / Rosa Rendl / Nicole Maria Winkler

Fashion designers nominated for the Emerging Talent Award 2013

BRADARIC OHMAE / Jennifer FM Murray / meshit / STEINWIDDER / Sophie Skach / Tina Elisabeth Reiter

Design objects by

fabrics interseason / Bernd Serafin Thaler / flor de illusion / Johannes Heuer / km/a / Michelle Kraemer / miss lillys hats / Nedra Chachoua / Newsknitter / pitour / rosa mosa / Sonja Bäumel / Trikoton

Talks and roundtables

Dorothea McEwan / Gabriele Petricek / Julian Roberts / Marios Schwab / Monica Titton


More Projects

5 December 2018
BEYOND_COUTURE_dg.jpg

Istanbul 2018 / Beyond Couture

A Cross-Cultural Collaboration in Contemporary Fashion Design at the 4th Istanbul Design Biennial.

15 November 2017
ELFIESEMOTAN2017PetarPetrov.jpg

Berlin 2017 / FASHION: Objects, Concepts & Visions

Walking the Line between Craft and Tech: New Positions in Austrian Fashion Design

15 October 2017
ReFashioning Austria Exhibition, Shanghai

Shanghai 2016 / ReFashioning Austria

With contributions from more than 70 Austrian designers and artists, the show covers a wide range of styles and contemporary perspectives, and provides a snapshot into the Austrian fashion scene.

14 October 2017
ReFashioning Austria. Austellungskatalog. Cover: Caroline Heider

Ausstellungskatalog ReFashioning Austria

Der Katalog zur gleichnamigen Ausstellung legt neben einem Überblick über die österreichische Modegeschichte einen inhaltlichen Schwerpunkt auf zeitgenössische Arbeiten aus den vergangenen zwanzig Jahren. Mehr als 70 österreichische DesignerInnen und ...

13 October 2017
daliahspiegel05.jpg

Crazy Young Minds

Commissioned by Austrianfashion.net for ReFashioning Austria ShanghaiPublished in YOHO GIRL, November 2016

29 June 2017
cover_all_3.jpg

London / Another Austria

Ever since its debut in 2013, Another Austria has been going strong for six seasons. Dedicated to promoting Austrian talent on an international level, the exhibition established itself as a ...