whomademy-bg2.jpg

Fashion Revolution Austria

A day to ignite an attitude of change for the fashion industry – the Fashion Revolution Day comes back to Austria.

Fashion Revolution Day has become synonymous with a protest against what the mass fashion industry stands for today. Each year, on the 24th of April, dozens of countries all over the world unite to let their voice be heard, and demand transparency and humanity in fashion. On the anniversary of the tragic Bangladesh factory incident in 2013, people come together to ask brands and designers #WhoMadeMyClothes, asking for changes in an industry so tainted by sweat-shops, unfair wages, and exploitation. Everyone is encouraged to join in, as we all fashion consumers helping to create the environment.

•-FRD_logo.jpg


Austria is participating in the movement for the third year, and a programme with a film screening, a flash-mob, and a fashion walk, will invite people in to join the revolution. We spoke to the Austrian coordinators about the concept, its future, and its impact on the industry.

Transparency is the main issue to transform the fashion industry. From its very beginning the Fashion Revolution Campaign has raised awareness on the fact that the global fashion industry is nontransparent, exploitative and environmentally damaging. There is an ever increasing number of consumers who demand a safer, cleaner and fairer fashion industry. Not only those consumers join the Fashion Revolution who hold very high ethical standards, but also people who have recognized that terms like “fair” and “sustainable” mark the production’s rather than the design’s criterion.

A new term creation names this ethically challenging methods of fashion-production: Slow Fashion. Based on the concept of Slow Food this concept was originated in Great Britain in 2006. Within a few months after the Rana Plaza factory disaster it was spread all over the world.

Transparency is the main issue to transform the fashion industry. From its very beginning the Fashion Revolution Campaign has raised awareness on the fact that the global fashion industry is nontransparent, exploitative and environmentally damaging. There is an ever increasing number of consumers who demand a safer, cleaner and fairer fashion industry. Not only those consumers join the Fashion Revolution who hold very high ethical standards, but also people who have recognized that terms like “fair” and “sustainable” mark the production’s rather than the design’s criterion.

A new term creation names this ethically challenging methods of fashion-production: Slow Fashion. Based on the concept of Slow Food this concept was originated in Great Britain in 2006. Within a few months after the Rana Plaza factory disaster it was spread all over the world.

12439028_938347329615328_6188517540286805712_n.jpg


Can you explain in a few words what Fashion Revolution Day means to you and why you think it’s important to bring notice to it?

They very moment you buy a single fashion item you make the fashion industry work and you are part of it. And it is therefore our duty to take care for a fashion industry that values people and the environment. It is important to raise awareness and to call for actions.

What are some of the highlights of the programme this year?

Actually we from Fashion Revolution Austria believe that transparency is the first and most important step to transformation. We love to keep things simple and sophisticated. So we focus on the simple question “Who made my clothes?” We try to reach as many people as possible and to give them this light bulb moment. We take them to guided tours to Slow Fashion Stores, in the 7thdistrict we create a Slow-Fashion-Revolution-Mall in Kirchengasse including all located Slow Fashion Stores and a Pop-Up-Store at its end and we have a cooperation with students from the Academy of Fine Arts of Vienna.

In 2015, many designers joined in the Revolution too, do you think this is vital? Does it help create a certain sense of pressure on the other brands?

It is indeed. Right in Vienna there are lots of Slow Fashion Designers whose stores spring up like mushrooms as demand determines supply.

How can everyone get involved this year? Any special new projects?

As mentioned above, we focus on transparency. We believe that we don’t need to reinvent the wheel again and yet again, but that as consumers, our questions, our voices, our shopping habits can have the power to help change things for the better. With more consumers asking “Who made my clothes?” we believe Fashion Revolution has the power to push the industry to be more transparent and fair.

FRD_poster_portrait_red.jpg


How does Austria figure in the global Fashion Revolution Day?

Among 65 participating countries we were ranking at eleven in raising awareness. A fact we were very proud of.

What are some of your hopes for the movement for the next few years?

The Rana Plaza factory disaster was neither the first nor was it the last of the fashion industry. It was simply extreme it its devastating effects. I do hope that within the next few years fashion industry disasters will finally be a thing of the past.

Join the Fashion Revolution!

Events
fashionrevolution.org/events

Austria
fashionrevolution.org/country/austria

Thanks to Ulrike Plichta from Fashion Revolution Austria, Initiator of b.dressed – slow fashion sale.

Images © Fashion Revolution

More Features

27 March 2023
Kleidung mit Guetesiegel

Fair, ökologisch und nachhaltig: Welche Gütesiegel sind beim Kauf von Kleidung zu beachten?

„Jeder Einkauf ist ein politischer Akt“ sagt Wolfgang Pfoser-Almer, CEO von Österreichs größter Nachhaltigkeitsmesse WeFair. Die Messe mit rund 170 Aussteller*innen versteht sich als Greenwashing-freie Zone, in der man mit ...

5 February 2023
Filmplakat von Slay

SLAY: Ist es akzeptabel, Tiere für Mode zu töten?

Dieser heiklen Frage stellt sich der Dokumentarfilm SLAY, der kürzlich im Wiener Schikaneder Kino sowie an der Universität Graz in Anwesenheit der Filmemacherin Rebecca Cappelli vorgestellt wurde. Sie begab sich ...

9 November 2022
OFF GRID 2022 Wellness Cover

Von Fast Fashion zur Well Fashion

Der Begriff Wellness gehört bereits untrennbar zu unserem Zeitgeist. Aber welchen Stellenwert hat die Mode darin? Gemeinsam mit Lis Füreder gingen wir diesen vermeintlich widersprüchlichen Themen auf den Grund. Als ...

12 June 2022
Rethink Reduce Recycle

Wenn Mode sich im Kreis dreht: Österreichs Pläne für eine zirkuläre Textilindustrie

Die Modewelt steht am Beginn eines nachhaltigen Wandels: Das 3R Prinzip „refuse, reuse, recycle“ soll bald gelebter Alltag werden. Aber was muss passieren, damit sich die Kreisläufe endlich schließen? Ein ...

1 April 2022
Scarlett Yang

Menschenrechte, Metaverse und weniger Müll

Mode kann zu einem Ort der ökologischen Verantwortung und der sozialen Gerechtigkeit werden. Ist es vielleicht schon in zehn Jahren soweit? Die gesellschaftlichen und technologischen Grundlagen dafür sind jedenfalls bereits ...

10 February 2022
MODTISSIMO

Textil- und Bekleidungsproduktion: Portugal will mit Design- und Technologie-Expertise wachsen

Portugal möchte bis 2025 Weltmarktführer in der Produktion von hochwertigen Design- und Funktionsprodukten werden. In der einsetzenden Nachhaltigkeitsbewegung hat die iberische Halbinsel nicht zuletzt einen geographischen Vorteil. Außerdem verfügt sie ...